Guess Gru's Back?
Gameloft and Universal Partnerships announce a unique and collaborative partnership to exclusively develop and publish a game based on Despicable Me 2 for iOS and Android.
Universal Pictures and Illumination Entertainment are releasing the 3D-CG comedy adventure Despicable Me 2, in theatres on July 3, 2013. Gameloft'sq development studios are working in unprecedented collaboration with the entire creative team at Illumination Entertainment to capture the distinct humour and heart of the film brand within the game, which will be free-to-play on release.
“Despicable Me is one of the most adored film franchises in the world, and its upcoming sequel is one of the most highly-anticipated blockbusters for this summer,” said Gonzague de Vallois, Gameloft’s Senior Vice President of Publishing. “This is a perfect partnership for us that will drive success for both parties by having the talent, dedication, and passion needed to make a high-quality game for multiple platforms, and a proven success rate in translating popular IP’s into mobile games.”
“Gameloft has a proven ability to bring characters to life through compelling mobile games,” said Stephanie Sperber, President, UP&L. “Audiences love the characters in Despicable Me – and they are creating an engaging game for kids, teens and adults around the world to interact in an incredibly fun and exciting way.” The new Despicable Me game will launch this summer on iOS and Android smartphones and tablets.
I love those little Minions, so it'll be interesting to see what Gameloft can do with the licence in creating a new game based on the film. Expect it to hit the App Store and Google Play around the same time as the film hits the cinema.
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