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Interview With Kelsey Hoff
by Chris Thomas on Monday 3rd Aug 2009

Kelsey Hoff: Game Design and PR for Pocket Monkey Games

Pocket Monkey Games are a relatively new indie studio that formed earlier in the year and produce titles exclusively for the iDevices. Their first game, Sparta, was able to cut through the noise and win itself a sizeable audience. With more projects in the works we caught up with Kelsey Hoff, Game Designer and PR Manager for Pocket Monkey Games, to talk about past success, in-app purchases and what the future holds for the company.

Tell us a bit about Pocket Monkey Games (PMG): How did it all come about? How big is the team? Is this a full time endeavour for you guys?

The company was founded in March of 2009 by Kris Jones. Back then, it was a one-person studio. After the success of Sparta, we realized there was much more potential in the market and expanded the company. There are now 6 members of the Pocket Monkey team, including artists, programmers, and game designers. And it is a full-time endeavor, yes. 

Your first game Sparta was quite the success. Were you surprised at all by this?

Yes and no. There were many stories of AppStore successes, such as iShoot and Flight Control, so there was still a chance to achieve some commercial success. However, Sparta was a project that Kris used to test the market to see if it was still hot. We found it was, which has given us the opportunity to continue creating new games for the AppStore - our newest release due out soon!

Sparta was a side scrolling fighter, what can we expect from future games? Will you be re-using the same engine or will you be branching into new genres?


You can expect a lot from us that is outside of that genre. We currently have two games in production along with continuing support to Sparta. Our next game is very different from Sparta, in both its controls and the game's objective. We've been seeing that casual games are quite successful in the AppStore, such as DoodleJump and Flight Control. In the future we'll be looking into more casual games...something you can get a quick and enjoyable play out of.


With EA mobile, Namco, Capcom and various other big players starting to ramp up their iPhone game output are you worried at all that the App Store will end up too competitive for the indie studios?

Absolutely not. I think they need to be worried about the indie developers! The benefit of being indie is our ability to be innovative and flexibile. We can make quick decisions and bring a game to the market without having to wait around for the bureacracy of a megacorporation. We're also more in touch with our audience, through social networking sites and what not. We're able to read the trends much quicker than any large corporation could.

We’re starting to see some games use in-app purchases to eke more revenue from each game release. Will you guys be implementing this strategy for future games?

We certainly haven't written it off but we're being careful not to invoke a reaction in the gaming community of "feeling ripped-off". It is important to us at Pocket Monkey Games to be involved and connected with our audience, so this is something that has to work well with the game that uses it.

Moving away from talking business for a moment we couldn’t help but notice that you are a girl (our powers of deduction are legendary) and also a gamer. What are your favourite genres?

I love role playing and fighting games! I think it started up out of a love for Final Fantasy VII - I'm definitely old school.

Do you have any particular favourite games that spring to mind?

I love Left for Dead for the XBox 360 and I'm a die-hard fan of anything Mortal Kombat, but my latest addiction is Soul Calibur IV. The graphics are definitely something I can get into. Plus, I'm pretty good at it! For the iDevices I LOVE Doodle Jump, Pocket God, and Sally's Spa.



Pocket Monkey Games' first game "Sparta"


Do you feel that the iDevices can compete with the DS and PSP as true gaming platforms in the eyes of the hardcore?

In the eyes of the hardcore, probably not, but then again, they may not be willing to admit a "phone" can compete with a dedicated device.

The App Store seems to have inspired Nintendo and Sony to follow suit and are now letting indie devs get in on the act. TAG Games for instance are launching Car Jack Streets as DSi Ware and Fieldrunners is getting a PSP release. Do you guys plan to explore these avenues or are you developing exclusively for the the iDevices?

As of now, we are exclusively for the iDevice AppStore. From a technical and financial perspective, it makes the most sense. Plus, we need to do our part to convince the unbelievers that the iPhone is a legitimate gaming device! ;)

Thanks for your time Kelsey, before we go what, if anything, can you tell us about your new game that has never been revealed before?

I can't reveal a whole lot about the up-coming game - its still under wraps - but here's a screenshot for your enjoyment!

Thanks for your time Kelsey.

To stay up to date on the latest at Pocket Monkey Games you can follow the company @ThePocketMonkey or you can follow @KristoferJones and @PocketKelsey

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24 comments

SteveGainer / 3rd Aug 2009

Wow! She is unreal. A girl that good looking should not be making games.. wait, maybe she should be!

Augustus1221 / 3rd Aug 2009

ok maybe she can be like the Jade Raymond of iPhone games, but can NEVER replace her! Assassins creed owns my heart!!! kelsey needs to make games like that

Sean Richer / 3rd Aug 2009

Nice. Good to hear success stories from indie developers. Keep the good stuff coming, can't wait to see what you have in store. Everyone else, go buy it!

Matthew / 3rd Aug 2009

Yeah Kelsey is one of the hottest pr girls i have ever seen!

Chris / 3rd Aug 2009

Definitely an up and comer in this business. I look forward to seeing much more from this young talent in the future. Be on the look-out for women in this business. They'll surprise the heck out of you with their talent.

Sean Richer / 3rd Aug 2009

yup, it's a good thing to look forward to (women in games). Should help aerate the lawn of game design, keep it varied, and keep it fresh. Keep rocking it Kelsey

yeoman1 / 3rd Aug 2009

Wow.....PR agents don't come any prettier. She is hot and smart

runik / 3rd Aug 2009

Games form Pocket Monkey is ugly. Very bad graphics :(. Need to hire good artist.

sf49lu / 4th Aug 2009

She's fine

Cori / 4th Aug 2009

Wow, is there any way to get her number?

mewtwo / 4th Aug 2009

The graphics are awesome. hand drawn and colorful. sparta was OK. The next game looks sweet.

David / 4th Aug 2009

Excellent job Kels, your viral marketing approach to PR is refreshing!

Kenton Benfield / 4th Aug 2009

Just had to brag as I know Kelsey from high school and talked with her in person just yesterday! I also know Luis and Kris Jones, they also attended my school. Good job Kels!

zombiemuncher / 4th Aug 2009

heh, She likes L4D. I wonder if she was one of the 2 girls that I ever played against online! :0

John Goldwood / 4th Aug 2009

You shook me all night long.

Jay / 4th Aug 2009

Great interview, it seems like interviews with Kelsey Hoff attract a lot of comments :D

kirklamb / 4th Aug 2009

So whats the name of the game that is on the bottom?! its like bowman meets lord of the rings or is it like the flash game "warlords"?

MiniGoreForever / 5th Aug 2009

Come on PEOPLE. Who cares what she looks like. The most interesting thing is to see that a female presence can make a mark in the iphone gaming community. Its not like you will EVER see her in an actual game, although a guest appearance would be funny. Apparently she is doing a good PR job to get featured. If Kelsey reads this, tell us what are the next games you are working on!!!

dynomite66 / 5th Aug 2009

I want to spank her with my Iphone. YUMMAY.

Evan / 5th Aug 2009

These comments are hilarious.... PS Kelsey, I made you some rum balls the other day for your birthday, but I ended up eating all of them before I had a chance to give them to you.... so maybe next time.... Oh and one more thing.... I use a blackberry....

Kelsey Hoff / 5th Aug 2009

MiniGoreForever: I'd love to tell you more about what PMG is working on, but unfortunately we can't ruin the surprise! I can say our upcoming games will be much different from Sparta and that we at Pocket Monkey Games are very excited to get them out to you guys, and of course, as always, to hear your feedback! :)

Staff / 6th Aug 2009

@ John Goldwood - Some of your comments have been identified as spam (double and tripple posting) and have consequently been deleted. Please don't reply to your own comments :)

momo / 13th Aug 2009

@Kelsey Hoff : When can we hear more about that game? It looks fun. I love castle defense type games. Can you pick up enemies?

Cheap Meds / 6th May 2010

You made some good points there. I did a search on the topic and found most people will agree with your opinion.

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